Helping Not on the High Street.com become MSN online retailer of the year
This watertight business idea was already achieving success, but statistics revealed that initial homepage hits were not converting into expected sales.
Face to face contact
We worked very closely with this dynamic and committed business.
We brought the team face to face with their customers in a specially tailored workshop, identifying those areas where their service could be improved.
This enabled the crucial usability issues to be brought into focus as well as providing insights into the enhanced shopping experience customers wanted.
Facilitating change
On our recommendations, the team overhauled the site navigation, redesigned the payment process and changed the way they displayed products.
We were also able to help translate user insights from the workshop into enhancements to the experience design of the site.
Outcomes
Sales doubled within just one month of the recommendations being implemented.
And a month later, the site was voted MSN shopping site of the year 2007.