Extending the international reach of BBC News Online
How do you ensure that one of the world's leading television and radio news brands continues to extend its reach online around the globe?
BBC News wanted to understand more about the future of news consumption worldwide, in particular what excites and engages audiences.
A bespoke methodology
Building on a comprehensive UK-wide study, we employed a bespoke research methodology to understand the full context of news consumption amongst audiences around the world.
Through studies run in the Middle East, the US and mainland Europe we observed and recorded in rich detail the habits and needs of audiences from diverse backgrounds and cultures.
Clarity from detail
By the end of the study we had a huge volume of research data covering insights into the behaviour and motivations of news consumers as well as specific usability findings from the existing site.
To communicate this in a clear, meaningful way we used video to tell people's real stories and illustrate difficult concepts to a large, multi-disciplinary team at BBC News.
Outcomes
The research has fed into the global audience strategy for BBC News and BBC Worldwide, informing visual design, navigation and content.